In 2011, Riverbed Theatre launched the Just for You series, an immersive theatrical experience performed to only a single audience member at a time. Over the Rainbow, one of the works in the series, transforms the theater into virtual reality, breaking away from the previous limitations of performing to one person at a time and in one place. In doing so, through the use of technology, this work creates an exclusive experience for the one viewer as if they are there in person.